Betty’s consumer expertise is unmatched in the industry, bringing our clients a front-row seat to the most important and relevant consumer concerns and how to effectively address them.
Story Trainer Betty Sexton puts her more than 35 years of award-winning journalism experience as a television consumer reporter to work for you.
Betty leads our Consumer Unit, helping our clients navigate critical consumer issues in a constantly changing environment.
OUR EXPERT STORY TRAINERS
In addition to being recognized as a Citizen Broadcaster of the Year in Colorado, she has also won numerous awards, including Emmys, AP’s, and several Missouri, Kansas, and Colorado Broadcasters Awards.
Her well known crime segments led to special recognition by the Kansas City Crime Commission for her role in helping police solve hundreds of criminal cases.
Betty’s consumer reporting led to a popular newspaper column at the Colorado Springs Gazette, warning readers about the latest scams and fraudulent schemes.
Besides heading up a team of consumer volunteers, Betty also headlined in-person seminars, imparting valuable financial information to her audiences. The office of the Treasury Inspector General for Tax Administration said Betty was the first U.S. reporter to warn of the IRS phone impersonation scam.
Expertise & Experience
Deep industry roots mean a better understanding of what you do.
There is a big difference between strategically building a targeted message and story versus just guessing on how to align your business. The Story Trainers team develops meaningful and significant change for our clients. The Story Trainers have a deep understanding of storytelling. We know how to craft your message and convey that value to your targeted prospects. That translates into substantial results!